|
Share of Voice in Online Advertising is an ad revenue model that focuses on weight or percentage among other advertisers. For example, if there are four advertisers on a website, each advertiser gets 25 percent of the advertising weight. This method ensures one ad will not be seen any more than the other three advertisers. And, since there are typically a limited number of advertisers using a Share of Voice model, ad exposure is optimized. In other words, Share of Voice is used to "represent the relative portion of ad inventory available to a single advertiser within a defined market over a specified time period."〔http://adwords.blogspot.com/2007/07/discover-your-share-of-voice-with.html〕 ==Theory== Share of Voice is capitalized on the concept of exclusivity. By limiting the number of ad spaces on websites, email newsletters and other digital media platforms, ads are more likely to be seen by their target audiences, thus limiting the amount of “ad noise” on the site. When you limit a website, for example, to 10 advertisers in each ad position, on average each advertiser will be seen at least once every 10 rotations. Share of Voice is designed to create a mutually beneficial relationship between the advertiser and the web publisher. The advertiser is willing to pay a premium for exclusivity and less competition for their target audience's viewership. The publisher no longer has to rely on volume and can attract advertisers that want to specifically reach the publisher's audience. Because the Share of Voice method values quality of ads over quantity of ads, publishers are perceived to have higher levels of credibility and interaction. When high quality content is presented, high quality advertisers tend to follow. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Share of voice」の詳細全文を読む スポンサード リンク
|